Lead Product Adoption Strategist, Mid-Market

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 126 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com.

We're assembling a collaborative team of individuals to drive Reddit Ads product adoption within our Global Sales organization and with advertisers. The Product Adoption team's mission is to accelerate and scale the adoption of priority products and features to drive advertiser success and revenue growth. Product Adoption Strategists are Reddit ads product evangelists and experts. We are looking for our next team member who can help us to innovate and scale across our major programs.

In this role, you will be responsible for scaling ads product adoption across North American Mid-Market advertisers. You will partner with Sales to pitch, onboard, activate, and grow advertisers on our most critical product solutions and activate high-priority business opportunities, building global ads product adoption programs for advertisers and agencies. Your close partners include Sales, PMM, Product, Strategy & Ops, Enablement, and other PA team members.

You will drive the activation of the most relevant ad products to meet our customers' performance goals. You will need to enable and equip Sales with the right knowledge, training, collateral, market insights, and tools needed to drive customer success. You will work directly with advertisers to pitch, onboard, and activate across a variety of our product solutions. And you will need to advocate for the needs, opportunities, and gaps that Reddit advertisers experience with Reddit's PMM and Product teams.

Why Join Reddit's Product Adoption Team?

    Innovative Environment: Be part of a newly reimagined team at one of the most dynamic platforms worldwide, contributing to groundbreaking strategies that drive growth.

    Career Advancement: Significant opportunities for career development and mobility as you help shape the future of product adoption at Reddit.

    Collaborative Culture: Join a group of thoughtful, smart, and adaptable individuals who value collaboration and support each other's growth.

Responsibilities

    Drive Growth: Lead efforts to scale the adoption of Reddit's lower funnel ads products, increasing advertiser engagement and performance revenue.

    Scaled Program Development: Develop and manage programs to support product adoption across Mid-Market (MM) advertisers and sales teams in North America.

    Vertical Insights: Identify critical insights, themes across your managed verticals and synthesize them into actionable recommendations for Sales, PMM, and PM.

    Client Engagement: Work with top opportunity advertisers to activate and grow strategic product opportunities.

    Collaborate Cross-Functionally: Partner closely with Sales, Product Marketing Management (PMM), Revenue Strategy & Analytics (RSA), and Product teams to ensure seamless knowledge transfer and alignment of strategic goals.

    Sales Enablement: Equip sales teams with the necessary knowledge, training, collateral, and market insights to effectively position and implement Reddit's ad products.

    Feedback Loop: Advocate for advertiser needs and identify opportunities and gaps, providing feedback to PMM and Product teams to inform ongoing product development.

    Reporting and Measurement: Understand progress to goal and identify/execute steps to accelerate outcomes. Leverage automation tools to build reporting outputs and consistent reporting cadence to Sales leadership.

Basic Qualifications

7+ years of experience in digital advertising, sales, marketing strategy, operations, or relevant industries

Industry Experience: A strong background in product adoption, account management, Go-to-market strategy, and sales strategy within the digital advertising industry.

Ads Experience: A strong understanding of lower funnel performance ad solutions, including Signals, automation, ads measurement, and optimizations. 

Cross-Functional Collaboration: Proven ability to work effectively with partner teams, leveraging cross-functional expertise to drive program success.

Proficient in Google Suite and Salesforce.

Preferred Qualifications

Client-Centric Approach: Passion for understanding client needs and delivering solutions that drive their success.

Program Management: Excellent program and project management skills, with the ability to prioritize and manage multiple initiatives concurrently.

Communication Skills: Strong written and verbal communication skills, capable of clearly articulating strategies and outcomes to internal and external stakeholders.

Benefits:

Comprehensive Healthcare Benefits and Income Replacement Programs

401k with Employer Match

Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support

Family Planning Support

Gender-Affirming Care

Mental Health & Coaching Benefits

Flexible Vacation & Paid Volunteer Time Off

Generous Paid Parental Leave 

Pay Transparency:

This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.

To provide greater transparency to candidates, we share base salary ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.

The base salary range for this position is:

$182,000—$254,800 USD

In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews.

During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable.  We will not sell your personal information or disclose it to any third party for their marketing purposes.  We will delete any recording of your interview promptly after making a hiring decision.  For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.

Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve.  Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.