Regional Marketing Associate | CST or EST | Remote

Grafana Labs is a remote-first, open-source powerhouse. There are more than 20M users of Grafana, the open source visualization tool, around the globe, monitoring everything from beehives to climate change in the Alps. The instantly recognizable dashboards have been spotted everywhere from a NASA launch and Minecraft HQ to Wimbledon and the Tour de France. Grafana Labs also helps more than 3,000 companies -- including Bloomberg, JPMorgan Chase, and eBay -- manage their observability strategies with the Grafana LGTM Stack, which can be run fully managed with Grafana Cloud or self-managed with the Grafana Enterprise Stack, both featuring scalable metrics (Grafana Mimir), logs (Grafana Loki), and traces (Grafana Tempo).

We’re scaling fast and staying true to what makes us different: an open-source legacy, a global collaborative culture, and a passion for meaningful work. Our team thrives in an innovation-driven environment where transparency, autonomy, and trust fuel everything we do.

You may not meet every requirement, and that’s okay. If this role excites you, we’d love you to raise your hand for what could be a truly career-defining opportunity.

The Opportunity

As part of the Regional Marketing team at Grafana Labs, you will support the strategy and execution of integrated marketing programs across North America Commercial teams. This role contributes to pipeline generation, acceleration, and customer expansion through a mix of field marketing, account-based marketing (ABM), and regional campaigns.

You will act as a key partner to our go-to-market organization, developing a deep understanding of your region to prescribe high-impact programs that align with business priorities. This is a highly cross-functional, data-driven role that requires strong ownership, strategic thinking, and hands-on execution.

What you'll be doing:

Partner with regional Sales leaders to define marketing priorities, target accounts, and programs aligned to pipeline and revenue goals.

Leverage AI and automation to improve targeting, personalization, campaign execution, and performance analysis across all programs.

Drive regional events strategy and lead end-to-end execution of virtual and in-person programs, including logistics, vendors, and attendee experience.

Collaborate with Sales and SDR teams to ensure strong lead follow-up, conversion, and pipeline progression.

Build and execute ABM strategies targeting key accounts, aligned with global campaigns and tailored to regional needs.

Track and report on program performance, using data and AI-driven insights to optimize pipeline impact and ROI.

Partner cross-functionally across all marketing teams, GTM functions, and key stakeholders such as Finance.

Manage budgets, timelines, and vendors while proactively identifying risks and solving issues.

What makes you a great fit:

Located in Central or Eastern time zone

3+ years in field/regional marketing, demand generation, or related role

Demonstrated ability to apply AI tools to improve marketing performance, targeting, campaign execution, and decision-making (e.g., Claude, ChatGPT, etc.)

Proven experience driving pipeline through integrated marketing programs

Strong collaboration with Sales teams and understanding of pipeline mechanics

Experience with both hosted and third-party events

Experience with Salesforce (reporting, campaign tracking) and marketing tools (e.g., SplashThat, Zuddl, etc.)

Ability to manage multiple priorities in a fast-paced environment

Willingness to travel (~40%)

Bonus Points For:

An ownership mindset with accountability for regional outcomes and pipeline impact

Strategic thinking paired with strong execution skills

A data-driven approach to measuring success and optimizing performance

Proven ability to leverage AI tools to enhance targeting, personalization, campaign execution, and performance analysis

Experience using AI to improve operational efficiency, scale programs, and drive smarter decision-making

High attention to detail and commitment to delivering quality experiences

Ability to build strong relationships with Sales and cross-functional partners

Flexibility and resilience in a dynamic, evolving environment

A proactive, solutions-oriented attitude with a focus on continuous improvement

In the United States, the base compensation range for this role is $75,000 - $92,000.  Actual compensation may vary based on level, experience, and skillset as assessed in the interview process. Benefits include equity, bonus (if applicable), and other benefits listed on our careers page.

*Compensation ranges are country specific. If you are applying for this role from a different location than listed above, your recruiter will discuss your specific market’s defined pay range & benefits at the beginning of the process.

Why You’ll Thrive at Grafana Labs:

100% Remote, Global Culture - As a remote-only company, we bring together talent from around the world, united by a culture of collaboration and shared purpose.

Scaling Organization – Tackle meaningful work in a high-growth, ever-evolving environment.

Transparent Communication – Expect open decision-making and regular company-wide updates.

Innovation-Driven – Autonomy and support to ship great work and try new things.

Open Source Roots – Built on community-driven values that shape how we work.

Empowered Teams – High trust, low ego culture that values outcomes over optics.

Career Growth Pathways – Defined opportunities to grow and develop your career.

Approachable Leadership – Transparent execs who are involved, visible, and human.

Passionate People – Join a team of smart, supportive folks who care deeply about what they do.

In-Person onboarding - We want you to thrive from day 1 with your fellow new ‘Grafanistas’ to learn all about what we do and how we do it. 

Balance is Key - We operate a global annual leave policy of 30 days per annum. 3 days of your annual leave entitlement are reserved for Grafana Shutdown Days to allow the team to really disconnect. *We will comply with local legislation where applicable.

Equal Opportunity Employer: We will recruit, train, compensate and promote regardless of race, religion, color, national origin, gender, disability, age, veteran status, and all the other fascinating characteristics that make us different and unique. We believe that equality and diversity builds a strong organization and we’re working hard to make sure that’s the foundation of our organization as we grow.

Grafana Labs may utilize AI tools in its recruitment process to assist in matching information provided in CVs to job postings. The recruitment team will continue to review inbound CVs manually to identify alignment with current openings.

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